CCBU and Joe Walker unite to drive road safety through community action

Coca-Cola Beverages Uganda (CCBU) supported the execution of the road safety campaign, which took place on July 5.

The focus of the campaign was on boda boda riders, one of the most vulnerable groups on Uganda’s roads.

According to the 2023 Kampala Road Safety Report by the Kampala Capital City Authority (KCCA), motorcyclists accounted for the largest proportion (61%) of close to 3,000 seriously injured victims in 2023.

The 21km Boda Boda Road Safety Walk, another initiative by Joe Walker, covered key locations across Kampala and formed part of an ongoing national advocacy campaign aimed at reducing road traffic fatalities.

CCBU, a company in the Coca-Cola Beverages Africa Group, served as the official hydration partner for the participants during the activity.

Kirunda Magoola, Public Affairs, Communications and Sustainability Manager at CCBU, says: "Rwenzori Mineral Water provided essential hydration support throughout the walk, ensuring that all participants, from riders and campaigners to partners, stayed refreshed and energised across the day’s journey.”

Throughout the walk, participants visited major boda boda stages to host structured engagements, distribute reflective gear, and demonstrate safety practices.

“At CCBU, we are committed to operating with integrity, creating shared value for our business and the communities we call home,” said Magoola.

“Leading in environmental, social and governance (ESG) and business standards, we drive sustainable growth and societal progress,” Magoola said.