#WaterOClock: Rwenzori champions a culture of hydration in Uganda

In offices, factories and communities across Uganda, a subtle cultural shift is taking shape.

Dubbed #WaterOClock, this movement is turning the simple, life-giving act of hydration into daily rituals - to pause, refresh and reconnect.

Spearheaded by Rwenzori, the flagship water brand of Coca-Cola Beverages Uganda (CCBU), the campaign reminds everyone that water is more than a necessity, it’s a lifestyle moment, a habit that fuels productivity and wellness.

“Hydration isn’t just about quenching thirst – it's about energising your day, boosting wellbeing, and building sustainable habits,” says Emmy Hashakimana, Managing Director at CCBU, a company in the Coca-Cola Beverages Africa group.

“Rwenzori water reflects our commitment to crafting brands and choice of drinks that people love, to refresh them in body & spirit.”

Ugandans are invited to share their #WaterOClock moments with Rwenzori on social media and make hydration a daily habit. Whether at work, home, or on the move, every sip counts.