Pride Bank Limited has been recognized on the global stage after winning the Most Innovative Insurance Product – Pride Care Uganda 2026 award at the prestigious Global Banking & Finance Awards 2026. This accolade highlights the Bank’s commitment to delivering innovative financial solutions tailored to the evolving needs of its customers.
The recognition marks a significant milestone for Pride Bank, reinforcing its position as a forward-thinking financial institution focused on driving inclusive growth and transforming lives through accessible financial services.
The award-winning product, Pride Care, also known as Malayo ne Pride, is an insurance solution designed to provide accessible and affordable coverage to individuals and families, particularly those in underserved communities. It responds directly to the everyday risks faced by customers, offering protection while strengthening financial resilience.
Through Malayo ne Pride, the Bank has simplified insurance by making it more relatable, culturally relevant, and easy to access, ensuring that more Ugandans can confidently embrace financial protection as part of their daily lives, with just maintaining a minimum balance of UGX 100,000.
In addition to this global recognition, Pride Care has also earned acclaim at the Insurance Innovation Awards 2025, held on 27th March 2025, where Pride Bank’s partner, Padre Pio Insurance Brokers, won the Most Innovative Insurance Broker Award for the same product. This dual recognition underscores the strength of collaboration in delivering impactful and innovative insurance solutions.
By integrating insurance into its broader financial services offering, Pride Bank continues to deepen its contribution to financial inclusion in Uganda. The product reflects a deliberate strategy to go beyond traditional banking and provide holistic financial solutions.
The Global Banking & Finance Review Awards celebrate excellence and innovation across the global financial services sector, recognizing institutions that are redefining banking through technology, accessibility, and impact-driven solutions.
Pride Bank’s win not only places Uganda on the global financial innovation map but also demonstrates the growing relevance of locally developed solutions that address real community needs in practical and sustainable ways.
Speaking on the achievement, Joseph Feeta, Business Head at Pride Bank, noted:
“Pride Care was designed with the everyday Ugandan in mind—simple, accessible, and responsive to real-life risks. This recognition affirms our commitment to innovate with purpose, ensuring that more people can access meaningful financial protection.”
“Pride Care was designed with the everyday Ugandan in mind—simple, accessible, and responsive to real-life risks. This recognition affirms our commitment to innovate with purpose, ensuring that more people can access meaningful financial protection.”
As Pride Bank continues to expand its footprint, the Bank remains focused on developing customer-centric products that support economic empowerment, strengthen communities, and contribute to sustainable national development.
